I want to ask you what the fees are for opening a shop on Taobao and how to open it.

The process of opening a Taobao store

it's very simple to register a Taobao member for free. You need to fill in a user name on the registration page, which can be a Chinese name, set a password, and an e-mail to confirm the opening of a member's account. E-mail can be applied for free on major websites such as Yahoo, Sina, Sohu, and NetEase
after filling in your registration information, Taobao will reply you with an email Log in to your email and automatically reply to a confirmation message according to the prompts of Taobao. Com, then your Taobao member will be registered successfully
after successful registration, Taobao members can apply for Alipay for free. Alipay is the core guarantee for safe online transactions on taobao.com As an honest and neutral third-party institution, Alipay can fully protect the safety of goods and money and the interests of both parties. There is no worry in the transaction process
due to the implementation of the online real name system, "Alipay personal real name ID card" is required, which consists of three parts, namely, "fill in personal information", "identity verification" and "bank account verification". After each part is submitted, it must be reviewed and approved before you can start your own store
conditions for opening a store: first register as a Taobao member and open an account, then apply for Alipay and pass the ID card, and finally publish 10 treasures on Taobao to keep them on sale, so that you can open a store on Taobao for free
the release of goods is very simple. Click "I want to sell", choose "buy it now" or "auction", and fill in the details of the goods sold so that buyers can understand
after a successful transaction on Taobao, a member can make a credit evaluation on the trading partner. The credit evaluation is divided into praise, encouragement and criticism. One point is added for praise, one point is not added for encouragement, and one point is deducted for criticism

the following is from/ I'll give you the experience and experience of opening a shop I found at question / 18958442. I hope it will be helpful to you

the first step is not online, but in your mind
you need to think about what kind of store you want to open. In this regard, there is no difference between opening an online store and traditional stores. Finding a good market and making your goods competitive is the cornerstone of success

Step 2: select a platform or website for opening a store
you need to select a website that provides a personal store platform and register as a user. This step is very important
most websites require registration with valid documents such as real name and ID card. When choosing a website, popularity, whether to charge, and charging are all important indicators. Now many platforms provide free store opening services, which can save you a lot of gold

the third step is to apply to the website for opening a store
you should fill in the classification of goods provided by your store in detail. For example, if you sell fashion watches, you should classify them into the category of "watches" in "jewelry, watches and glasses", so that your target users can find you accurately. Then you need to choose a striking name for your store. Which store the netizen clicks on in the list depends more on whether the name is attractive or not. Some online stores display personal information, which should be filled in truthfully to increase trust

Step 4: purchase goods
you can purchase goods from familiar channels and platforms. Controlling costs and purchasing goods at low prices are the key

Step 5: log in to the production center
you need to fill in the name, origin, location, nature, appearance, quantity, transaction method, transaction time limit and other information of each commodity on the website, preferably with the picture of the commodity. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such goods, only the name will be displayed on the list. In order to increase the attractiveness, the quality of the pictures should be as good as possible, and the description should be as detailed as possible. If it needs to be mailed, it is better to declare who is responsible for the postage

another very important thing when logging in is to set the price. Usually, the website will provide items such as starting price, bottom price and buy it now price, which are set by the seller. Suppose the seller wants to sell a dress with a purchase price of 100 yuan and intends to sell it for 150 yuan. If you are a traditional shopkeeper, just mark out the price of 150 yuan first, and if you can't sell, lower the price a little bit. But online bidding is different. The seller must first set a starting price, and the buyer can bid upward from there. The lower the starting price, the more interested the buyer will be. Some sellers set a starting price of 1 yuan, which is a good way to attract attention

however, if the starting price is too low, there will be a risk that the final transaction price is too low. Therefore, the seller should set a floor price at the same time, for example, set 105 yuan as the floor price to ensure that the goods will not be bought below the cost. Another disadvantage of the low starting price is that it may imply that you are willing to sell the product at a very low price, thus making the auction hover at a very low price. If the seller thinks that the waiting time for the completion of the auction is too long, he can set a buy it now price. Once a buyer is willing to offer this price, the goods will be sold immediately. The disadvantage is that if several buyers are interested, it is impossible to raise the price. The Seller shall make use of these settings according to his own specific situation

Step 6: marketing
in order to enhance the popularity of your store, you should appropriately carry out marketing and promotion in the early stage of opening a store, but it is not enough to be limited to the Internet. You should promote it through multiple channels online and offline. For example, buy the position of "popular product recommendation" on the page with large traffic on the website, bold the product name on the product classification list, and add pictures to attract attention. You can also use free advertising, such as exchanging links with other stores and websites

Step 7: in sales service
customers may need a lot of information you have not provided when deciding whether to buy. They will raise it online at any time. You should reply in time and patiently. However, it should be noted that in order to prevent sellers from making private transactions to avoid transaction costs, many websites will prohibit buyers and sellers from providing any personal contact information on the Internet, such as mailbox and telephone number, otherwise they will be punished

Step 8: after the transaction
is completed, the website will notify the contact information of both parties, and conduct the transaction according to the agreed method. You can choose to conduct the transaction by face-to-face, or by remittance or mail, but you should do it as soon as possible to avoid the other party suspecting your credit. Whether to provide other after-sales services depends on the prior agreement of both parties

Step 9: evaluation or complaint
credit is a very important factor in online transactions. In order to jointly build a credit environment, if the transaction is satisfactory, it is best to give the other party a good reputation and obtain the other party's good reputation through good services. If the transaction fails, you should give a bad review or complain to the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible so as not to leave a stain on its own credit

Step 10: after sales service
needless to say, perfect and considerate after-sales service is a very important chip to keep business lasting. It is different to keep in touch with customers and do a good job in customer management

online business mode:
if you are considering opening an online store, you should choose a suitable business mode according to your own actual situation. There are three main business modes of opening online stores:
1) the combination of opening online stores and opening offline stores. Because of the support of offline stores, such online stores are a bit higher in terms of commodity prices and sales skills, and are also easy to gain consumer recognition and trust

2) full time operation of online shop. Operators devote all their energy to the operation of the website, regard opening online stores as their whole work, and regard the income of online stores as the main source of personal income

3) part time operation of online stores. Operators regard operating online stores as their sidelines. For example, many students now use their spare time to operate online stores. There are also some professionals who use the convenience of work to open online stores and increase their sources of income

Product
choose the right product to catch the big fish
to open a store online, you must first have goods suitable for online sales. Not all goods suitable for online sales are suitable for individual store sales. The author will help you choose a good product through three major competitive strategies
rare goods are more expensive. When choosing goods, you must not choose those that can be bought everywhere. Since those goods can be bought everywhere, why should buyers come to buy yours? If you add the mailing fee, it must be more expensive than those in other places. Even if it can be sold, it will not make any money. If you want to find some rare goods, then naturally someone will pay a high price for your goods. Here, the differentiated competition strategy is applied

the second is to make money by taking advantage of regional price differences. The prices of many commodities vary a lot in different regions. For example, electrical appliances are much cheaper in coastal cities such as Guangdong than in inland cities, and collectibles are much cheaper in ancient capital cities (Beijing, Xi'an, Luoyang) than in coastal cities. Therefore, you should look around yourself and find commodities that are abundant around you but not in other places. Only in this way can you sell them at a good price! The cost leadership strategy is also applied here

if you are familiar or not, try not to get involved in things you are not familiar with. If you love handcraft, cross stitch, hand painting and creativity, you may as well open a relevant DIY shop. Specialty shops are popular everywhere. Because there are few features, it is easy to attract people. If you are very good at photography and like digital products, you can have a try in this area whether you have a physical store or not. The most important thing is to strive to become an expert in this field. Take the initiative to answer members' questions and provide members with relevant knowledge about the goods you sell. After a long time, the word-of-mouth effect is better. When people think of shopping in this area, they will think of you first. In short, everyone has his own specialty. At any time, it's important to learn to give full play to your strong points. Don't take your own weaknesses to compete with others' strengths. Here, the specialized relative innovation strategy is applied
according to the suggestions of insiders, through the subdivision of products sold online, it is found that goods suitable for online sales generally have the following characteristics:
1) small size: mainly to facilitate transportation and reduce transportation costs
2) high added value: a single commodity with a value lower than the freight is not suitable for online sales
3) uniqueness or fashion: good goods sold in online stores are often unique or very fashionable
4) the price is reasonable: if you can buy it offline at the same price, no one will buy it online
5) understanding through the website can stimulate the desire of visitors to buy: if this commodity must be seen in person to achieve the trust required for purchase, it is not suitable for online sales
6) there are no offline products. You can only buy them online, such as foreign trade order products or products directly brought back from abroad
after you choose one or several types of products, you should start to conduct market research to understand customers and competitors to determine whether your choice is correct, because most of the time, your choice is based on your own experience or asymmetric information. Your judgment is often wrong, which may eventually lead to the failure of your business. We provide some basic market research methods for small businesses such as opening online stores:
1. You can take your ideas or samples and listen to the opinions of relatives or friends around you, because many of them may be your potential customers. You can also consult some industry figures and experts to listen to their opinions. In the process of this investigation, don't have the idea that if some people can't access the Internet, they will not be my customers, so I don't need to investigate them. This idea is wrong, because opening a shop online is only a marketing channel. It doesn't mean that no one wants a product online, and only if someone wants a product offline, it will sell if it has a good price performance
2. You can go online to see if such products are sold in other people's online stores. If so, it means that there is a market for such products, but whether such a market is your market depends on whether your product has competitive advantages. If it is the same brand, it mainly depends on whether the price has advantages. If it is a different brand, it depends on the influence of your brand and the cost-effectiveness of your product. If not, at this time, you need to do offline research. If you can form a certain purchase market, congratulations. When you open an online store, you have good things that no one else has, which forms differentiated competition and your core competitiveness. Maybe the price is a little higher, and some people will follow it
at the same time, when opening online stores, you should also pay attention to abiding by national laws and regulations, and do not sell
1) goods prohibited or restricted by laws and regulations, such as weapons and ammunition, controlled knives, cultural relics, obscene products and drugs
2) fake and shoddy goods
3) other goods that are not suitable for online sales, such as medical devices, drugs, stocks, bonds and collateral, stolen goods, smuggled goods or goods obtained from other illegal sources
4) goods that the user does not own or control

how to find the source of goods
how to find the source of goods suitable for your own business is the most concerned issue of all entrepreneurs who open online stores. It is also the symbol of online business action and also related to the success of online business. The author combines his own experience and the experience of online sellers to sort out the following seven sources of purchase
1. Purchase goods from the wholesale market
this is the most common purchase channel. If your small store is engaged in clothing, you can go to some large service wholesale markets around to purchase goods. Purchasing goods in the wholesale market requires strong bargaining power, striving to keep the wholesale price to the lowest. At the same time, you should establish good relations with wholesalers, and make clear with wholesalers about the exchange of goods, so as to avoid disputes in the future

2. Manufacturer's source of goods:
regular manufacturers have sufficient supply of goods and good attitude. If they cooperate for a long time, they can generally win the exchange of unsalable products. But generally speaking, the starting batch of manufacturers is high, which is not suitable for small wholesale customers. If you have enough capital reserves, and there is no danger of pressing goods or are not afraid of pressing goods, then go to the manufacturer to purchase goods

3. Large wholesalers:
generally, Baidu and Google can find many. They are generally supplied directly by manufacturers, and the supply of goods is relatively stable. The shortage is that they have become larger and have more orders. It is inevitable that sometimes the service can not keep up with them. Moreover, they generally have regular repeat customers. It is not afraid that there are no wholesalers. It is difficult for you to negotiate terms with them. Unless you order more times and become a major customer of them, you can have special discounts or discounts. The worst thing is that their delivery speed and exchange attitude are often unsatisfactory. It is understandable that there are many orders and the delivery is slow. As long as we place an order in advance, it can be solved. The real problem is exchange. Sometimes it is hard to avoid some defects in the things received, especially the ornaments. Therefore, adequate communication and consultation should be done in advance

4. Just started wholesalers:
these wholesalers have no fixed wholesale customers and no popularity because they are just starting. In order to win customers, their starting batch is small, and the price is generally not higher than or even lower than that of large wholesalers. You can also negotiate terms with them according to your experience in purchasing, such as price and exchange. It doesn't matter if they don't agree to your terms, but they may agree or reach an intermediate agreement. And in order to win back customers, their after-sales service is generally better. The shortage is because they are new wholesalers. We should understand their integrity. You can go to the message board to see other people's comments on them, or you can ask them to issue their own credit certificates

5. Focus on foreign trade products or OEM products
at present, many factories deal with surplus products beyond foreign trade orders or OEM production of some well-known brands. The price is usually very low, usually 20-40% of the normal price. This is a good purchasing channel

6. Buy products with overstock or clearance
because of the rush to deal with it, the price of this kind of goods is usually very low. If you have enough bargaining power, you can eat it at a very low price. However, switch to online sales, make use of the advantages of online sales, and make use of the regional or time-space price difference to obtain sufficient profits. Therefore, you should often go to the market and pay close attention to market changes

7. Look for special purchasing channels
for example, if you have relatives or friends in Hong Kong or abroad, they can help you get into some goods that you can't see in the domestic market, or some goods with lower prices. If you are in a place like Shenzhen or Zhuhai, you can even get a pass and go out to Hong Kong or Macao to purchase goods by yourself

among the above purchasing channels, the latter three are more suitable for small-scale sellers, but it is more difficult to find such purchasing channels, which requires sellers to spend more time and pay careful attention. Opening an online store and purchasing goods is a very important link. No matter what channel you use to find the source of goods, low price is the key factor. If you find a source of good quality and low price, your online store will have the cornerstone of success

opening
how to choose a platform
women are afraid of marrying the wrong man and men are afraid of choosing the wrong line. As friends who open online stores and start businesses, what kind of platform to choose is related to their opening costs and also has a certain impact on their sales results. If you choose a platform to open a store, it depends on the current stage of online entrepreneurship. At the same time, you should analyze and compare the cost-effectiveness of various ways of opening online stores, Only in this way can you choose the platform that suits you. The author will make a comparative analysis of the three main forms of online store opening platforms:

opening stores on large websites
1) professional C2C auction websites
2) a comprehensive shopping website that can register individual seller members
3) individual shopping websites that can register individual seller members

at present, there are more than 100 large-scale shopping websites in China that provide online shop opening services, but there are not many that really have a certain influence. Here are some main aspects