China's pearl industry grows rapidly in turbulence

Ruan Tiejun
The development of China's pearl industry, as a microcosm of the development of many Chinese -style industries, is destined to be destined to be quickly changed. Pearl, this important gem variety that has been underestimated in China for a long time, once awakened by Chinese consumers who are quickly rising, energy will be released instantly; the strong performance of China's economy and the huge contrast between the international economic downturn is even more intensified, which is even more intensified The turmoil of China's pearl industry. However, China's national economy is no longer a test of water testing 30 years ago. Faced with such a change, more people see opportunities. The rapid growth of China's pearl industry in this turbulence has become inevitable.
1. In case of cold foreign markets, forcing the export structure of pearls to change, and the trend of price decline and price increase is obvious
Over the years, pearls produced in my country are mainly export supply. Historical data analysis, Chinese pearl export occupies similar global commodities in the world More than 90%of the total exports. According to the data announced by the General Administration of Customs, the number of "unprocessed pearl products" and "processing pearl products" of the categories of pearls exported by my country are the main pearl export types.
1.1 Comparison of the total exports of pearl products and related data in recent years (Table 1)
Table in Table 1 The main large category of pearls in recent years
Note: (1) This data is collected from Chinese Customs The information network is stacked by three types of products: natural or breeding pearl products (commodity tax number 71161000), other processing breeding and breeding pearls (commodity tax number 71012290), and unliked processing breeding pearl (commodity tax number 71012210). There are still other types of products in pearl exports, because the share is small. (2) Due to the collection of statistical data stagnation, this article adopts average data to fit the data. The law is calculated based on the actual data from January to August 2012, and the annual estimated data was calculated in 2012.
2009 The total pearl exports in the whole year of pearls are about 1705 tons, the total amount is about 294 million US dollars, and the average unit price is 173 US dollars/kg; the total pearl export in 2010 is about 1796 tons, with a total amount of about 336 million US dollars , The average unit price is 187 US dollars/kg; the total pearl export in 2011 is about 1,417 tons, the total amount is about 375 million US dollars, and the average unit price is 265 US dollars/kg. About 1225 tons, the total amount is about 321 million US dollars, and the average unit price is 262 US dollars/kg. As a result, we can draw the comparison of the following total export trends and total amount trends (Figure 1).
We we have taken the total exports over the years and found that in recent years, the total exports in my country have shown a significant decreasing trend. However, with the same time, the total exports are increasing.
The export decline in pearls in China is related to the low international economic situation and the decline in domestic breeding production.
If Figure 1 Comparison of total exports and total amount of pearl products in recent years Figure
1.2 Comparison of pearl product export structure and related data
According to the needs of research, we will "natural or breeding pearl products ( Commodity tax number: 71161000) is deemed to be unprocessed pearl products, and "other processed breeding pearls (commodity tax number: 71012290)", "unliked processing and breeding pearl (commodity tax number: 71012210)" After the data is superimposed, we can get the following charts (Figure 2).
FIG. 2 In recent years, the proportion of pearl products export structures comparison table
graphics shows that "unprocessed pearl products" have decreased year by year in the proportion of pearl exports in China. Products have become a product type that Chinese pearl exporters are gradually attaching importance to.
1.3 The important achievements of upstream power companies in the field of science and technology research and development have gradually emerged in the international market competition
The above data and visits to key enterprises and institutions in the industry. During the period, China's pearl enterprise pattern has also changed greatly. First, some companies that are not adapted to market changes are closed or reorganized. Although the production of pearls has declined, some large -scale enterprises and flexible pearl merchants have more experience to face international market demand; second, some powerful companies increase The intensity of scientific research input and resource integration, such as a group of leading companies such as Zhejiang Ruanshi Co., Ltd. and Zhejiang Belle Pearl Jewelry Co., Ltd. since 2002. In order to meet people's general love for large granules, the "New Ikecho is successfully developed. Large particles such as pearls "and" Edison Pearls "have patent categories, which have been widely accepted by markets at home and abroad. Later, many pearl farmers began to increase the breeding area of ​​such pearls. As the technology continued to mature, the quality of the finished beads was also closer to the quality of foreign sea water beads. Compared with ordinary non -nuclear freshwater pearls, it is clear that large particles of pearls have more. The value of high units, which to a certain extent, make up for the losses suffered by the pearl farmers who have experienced the reduction of the breeding area, so it also brings a high enthusiasm for farmers to breed the breed.
1.4 Due to factors such as the decline in the quality of the aquaculture waters, the decline in transaction volume in the international status
The Japan as an important global seawater pearl breeding and exporter. In recent years The environmental environment of nutrition has deteriorated, and the decline in the production and quality of pearls directly leads to the difficulty or closure of some pearl field operations, which eventually reduces its status in international pearl trade.
2. The development of pearl enterprises in various places
The domestic pearl market has gradually formed a professional chain operation and regional single -store business pattern. Taking the largest pearl production, processing, and sales centers in the country, Zhuji Shanxiahu Town as an example. There are more than 300 pearl breeding and deep processing companies, and nearly 200 pearl trading companies, of which the sales of more than 50 million yuan will be more than 50 million yuan. There are more than 20. There are nearly 10 companies with over 100 million yuan, nearly 20,000 employees, and more than 4,000 small and medium farmers.
The enterprise stores in strength groups are all over the first- and second -tier cities of Beijing, Shanghai, Hangzhou, and other first -tier cities. There are not a few. Take Zhuji as an example. In 2011, the online transactions of various products of pearls in the mountains and lakes exceeded 200 million yuan. The huge market behind this alarm the local government. In 2012, Yamashita Town and Zhuji Business Bureau jointly planned to integrate and integrate the e -commerce platform of Shanxiahu Pearl Industry. It is expected to be basically completed in 2012, and aims to start the regional brand of Shanxia Lake Pearl.
2.1 The development trend of freshwater pearl breeding industry in Zhuji area in Zhejiang and various local response measures
The pearl industry is an important part of Zhuji economy. Since the second half of 2008, affected by the international financial crisis, Zhuji, together with the entire Shaoxing pearl industry, has continued to decline, and pearl farming, processing, and sales have shrunk. In 2009, with the termination of the financial crisis, the global economy gradually improved, and the pearl industry also ushered in a new round of development opportunities, and the industrial recovery momentum was strong.
2.1.1 Scientific breeding technology has been promoted and applied, and the decline of freshwater pearl breeding has been eased
In recent years, fishing technical departments at all levels and pearl farming units in the city vigorously promote the application of fish and mussel hybrids, high -quality pearls of pearls The technological achievements of modern fishery such as breeding have further reduced the cost of pearl breeding, and pearl breeding production and quality have further improved. In 2010, the city's production of 520 tons of pearls was produced, a decrease of only 20 tons from 2009, and a decrease of 3.67%year -on -year. The decline in the breeding industry eased.
2.1.2 Signs of the recovery of the pearl processing industry obviously
In 2008, Zhuji Municipal Pearl Processing Enterprise once reached 1,149, and the number of processing products and the continued growth of processing output value. In 2009, due to the influence of the economic environment, the pearl processing industry had severely declined, and 481 companies were directly closed, and only 668 were survived. In 2010, with the improvement of the global economic situation, pearl processing enterprises returned to 731, and the annual processing pearl products were 717 tons, an increase of 257 tons year -on -year, an increase of 55.87%; %. The signs of the recovery of the pearl processing industry are very obvious.
2.1.3 Pearl market transaction volume, turnover, and export exports have increased significantly year -on -year
compared with the severe fluctuations of the breeding industry and processing industry, the market transaction situation is relatively stable. As a distribution center for the global pearl transaction, in 2010, the trading of pearls in the Shanxia Lake Pearl market and 1130 tons of all kinds of processing products, an increase of 141 tons over the previous year, an increase of 14.26%, the transaction value of 600.138 million yuan, an increase of 1523.1 million yuan, an increase of 34.01% Essence According to the statistics of customs data, Shaoxing exported 500 tons of pearls in 2010, with a foreign exchange of US $ 249.35 million, an increase of 11.19%and 25.93%year -on -year.
2.2 The design, processing, trade and other links of finished jewelry of pearls grow rapidly
2011 The Basel Watch and Jewelry Exhibition of Basel, Swiss, Wu Cheng, Chinese Ambassador to Switzerland, Chinese Counselor of the EU Business, Chen Vice President of Shenzhen Trade Council Dongping and other government officials came to the exhibition site to congratulate Chinese pearl exhibitors, and also affirmed its contribution to the inheritance and development of traditional Chinese culture on the international stage.
On one of the world's top jewelry expo, the Basel Watch and Jewelery Show is famous for its high threshold for presence. It has always been the dream of jewelry brand and jewelry entrepreneurs. Product recognition. A batch of high -end pearl jewelry brand suppliers in China have always adhered to the original design with their professional attitudes. With their excellent craftsmanship and strict materials selection standards, they have created many classic styles, or luxurious, classical, or fashionable ... More inner cultural connotations of Pearl have been recognized by the market and more consumers in terms of style and taste. This is also one of the important reasons for the Basel Watch and Jewelry Exhibition.
This Chinese jewelry brand has gradually obtained the recognition of the international market and experienced a long journey. A group of pearl companies represented by Ruan Shi are more than a dozen years. Come here and enter the international stage. This trip to Basel, a Chinese pearl company, is not only a simple display, but also an opportunity for learning. The popular elements of the European market, and the identification and differences of consumer groups of high -end jewelry products in China are all worth thinking about and. Considering.
2.3 The 4th Beijing Hongqiao International Pearl Culture Festival was held
On September 25, 2012, hosted by the China Jewelry and Jade Jewelry Industry Association, hosted by Beijing Hongqiao Market Co., Ltd., Beijing Dongcheng Business The 4th Beijing Hongqiao International Pearl Culture Festival, which was specially supported by the Commission and Beijing Dongcheng District Tourism Development Commission, opened its grand opening at the Temple of Temple. Sun Fengmin, Executive Vice President and Secretary -General of the Chinese Jewelry Jewelry Industry Association, Lu Yong, secretary of the party group and director of the Beijing Tourism Development Committee, Feng Xi, leader of the district, Liu Xingcang, leader of the Municipal Commercial Committee, Zhao Zhongyuan, Gao Guiqiang, Chen Zhichang, Shao Peng, Shao Peng, Shao Peng, Shao Peng, Shao Peng Qiao Shihuai, He Hongcheng, deputy mayor of Zhuji City, Zhejiang Province, Shi Ronghuai, president of the Hong Kong Chinese Manufacturer Federation, attended the opening ceremony of the Pearl Festival (Figure 3).
The theme of this Pearl Festival is "Pearl Hui Yao Dongfang, Hongqiaolianlian Four Seas", which is composed of three parts: the main venue event of Beijing Hongqiao Market, Zhuji branch activities, and Hong Kong branch venue activities. Among them, the Beijing main venue event From September 25th to 27th, it lasted for three days. In the "High -end Exhibition Area", "Comprehensive Activity Zone", "Promoting Promotion and Experience Area", "Comprehensive Activity Zone", "Promoting Promotion and Experience Area "Three activity areas are carried out. During the period, in the Hongqiao Market Hall, it not only launched the "Pearl Charm" pearl cultural experience tour, but also introduced the latest popular styles of pearls of well -known brands, and unexpected interactive experiences. Beijing TV station has edited the special programs of the pearl industry industry and the development trend of the pearl industry. It invites well -known people in all fields of the pearl industry to attend, and explores the three major topics of Chinese pearls, pearl culture, red bridge and pearls in the interview model. The charm of "Red Bridge Pearl" has a deep understanding of consumers' in -depth understanding of pearl culture and questioning of pearl products.
In Figure 3 The opening ceremony of the Pearl Festival
3. The supporting and support of industry associations, competent departments and local governments
3.1 The introduction of related industry standards and positive social influence
Make pearl in my country Since the formation of large -scale production, although the production has continued to rise due to the popularization of technology, a large amount of inferior pearls have occurred, and the proportion of high -quality pearls has been hovering at about 10%. According to a survey by the Zhejiang Pearl Association, about 80%of the freshwater pearls on the market in the province are high -end pearls, which has a great impact on market prices. At the same time, the bad impression of pearl prices is low in the minds of consumers. Some jewelry vendors take measures to "low -grade pearls concentrated and forbidden to enter the market." Hard hoarding low -grade pearls has little impact on the amount of output value, but it is of great significance to improve the overall image of the pearl industry. It will effectively increase the market price of pearls and activate the confidence of the freshwater pearl market and consumers. As the industry's leading strength group, it is closer to the grading of pearl jewelry products. Taking Ruan Shi Pearl as an example, all the pearl jewelry under its brand use the best 5%of the most selected 5%jewelry -grade pearls as raw materials, and the necklaces and pendants of its main products are not selected from it. 1%top high -level pearl. In response to this phenomenon, the industry association has initiated or called on relevant agencies to organize relevant standards to maintain the long -term healthy and orderly development of the industry.
2009 Jointly released the "China Freshwater Pearl Rating System" with the China Jewelry and Jade Shouchie Industry Association and the Jewelry and Jewelry Management Center of the Ministry of Land and Resources. The elements and their grades in the quality classification of pearls are defined in the form of pictures simple and intuitively. The interpretation of this set of pictures is beautiful, convenient, easy to understand, and convenient to use. widely accepted. When buying pearls, consumers can basically determine the quality of pearls as long as they compare the comparison, which not only reduces the cost of transaction, but also promotes the promotion of pearl knowledge.
If "China Sea Pearl Standard Sample" expert review meeting kicked off at the China International Jewelry Exhibition Center on the afternoon of November 24, 2011. Ke Jie, deputy director of the Jewelry and Jewelry Management Center of the Ministry of Land and Resources and Ke Jie, Secretary -General of the National Jewelry and Jade Standardization Technical Committee, Shi Hongyue, deputy secretary -general of the China Jewelry and Jade Jewelry Industry Association, and Xi Xingjun, deputy researcher of the China Institute of Standardization Research, were submitted to the event. The meeting was chaired by the Deputy Secretary -General of the China Jewelry and Jade Jewelry Industry Association. At the meeting, the research materials of the Chinese Sea Pearl Standard Sample Development Project and the primaries' mother standards were launched. According to everyone's ideas and opinions, the choice of the mother specimen of the standard samples of sea water and pearls in China will be determined more rigorous. Each company of the later replication work will also actively respond. After that, the determined mother specimen will be carried out. Detection, development, data collection and evaluation, replication, etc., and compile materials such as research and development reports, custom reports and other materials, report to the China Standardization Research Institute for approval.
FIG. 4 "China Freshwater Pearl Standard Sample 3SLC Quality Evaluation System Standard Sample Illustration"
September 2011, the Zhejiang Pearl Industry Association in Zhuji region released the "breeding pearl jewelry" industry standard, marking Zhejiang Zhejiang For the first time, the breeding pearl jewelry has the unified implementation criteria of the industry. This standard specifies the product classification, requirements, inspection methods, logos, packaging, transportation, and storage of breeding pearl jewelry. There are very detailed requirements for breeding pearl raw beads, necklace lines, necklace standard lengths, etc.
3.2 The competent department deepen guidance, local governments interact with enterprises
3.2.1 Zhuji Shanxia Lake Town will establish a national pearl testing center
in April 2012, Zhejiang Zhuji Pearl Industrial Park in Zhejiang, Zhejiang Zhuji Pearl Industrial Park The management committee has signed an agreement with the National Jewelry and Jade Quality Supervision and Inspection Center. At that time, the two parties will set up a test center window in East China International Jewelry City and establish a testing platform. In addition to the authenticity and classification of pearls, the test content of the center will also involve related testing of other jewelry and precious metals. Through the national -level testing center's products to reach national standards, it can directly enter the international market circulation. The significance of the upgrade of the test center is extraordinary. The pearl products tested by the national test center will be greatly improved, and the consumer consumption recognition will be further strengthened.
With the continuous development of the pearl industry in the mountains and lakes, the pearl market needs to be standardized, and the product standards and quality need to be unified and guaranteed. In 2011, the Zhejiang Pearl Industry Association formulated and issued the "Breeding Pearl Jewelry" standard, which played a positive role in regulating the pearl market, improving the reputation of the industry, and promoting the healthy development of the pearl industry. The establishment of the Pearl Guo Name Testing Center is also particularly important for improving the quality and grade of pearl products.
In addition to the National Pearl Inspection Sub -Center, Yamashita Lake Town also strives to build a pearl product design center and e -commerce center in 2012. By strengthening the design of pearl products and the construction of e -commerce platforms, further promoting the development of the pearl industry Essence These "three major centers" were opened at least two centers before October 2012.
The eighth pearl festival held by the intensive drums also takes a different approach, inviting major domestic gift buyers to gather in the mountains and lakes, the prosperous festival economy, expand the sales market, and promote well -known enterprises and brand merchants to work together.
3.2.2 The second Chinese jewelry industry pearl trading conference was held in Zhuji
co -sponsored by the China Jewelry and Jade Jewelry Industry Association and the Zhuji Municipal People's Government. Industry Association, Zhejiang Zhuji Pearl Industrial Park Management Committee, and the second Chinese jewelry industry pearl trade conference jointly organized by the People's Government of Shanxiahu Town, Zhuji City were held in Zhuji City on August 27, 2011. Sun Fengmin, Executive Vice President and Secretary -General of the Chinese Jewelry Jewelry Industry Association, delivered a speech, Wang Jigang, secretary of Zhuji Municipal Party Committee, welcomed a welcome speech. Mode.
FIG. 5 2011 The Third China Jewelry Industry Pearl Trading Fair
Under the active organization of the China Treasure Association, more than 100 jewelry brand companies such as Lao Fengxiang, Cai Bai, Liufu, chain stores, and second -level wholesalers Qi Qi Juxi Shi, Zhuji, to visit and inspect the local pearl markets and enterprises, and marry the Zhuji pearl enterprises and seek development together. In the two -day promotion and inspection, jewelry brand companies and local pearl companies conducted face -to -face exchanges. Throughout the event, trade trading is frequent, and the procurement of jewelry companies is enthusiastic. Most companies have reached cooperation intentions and established partnerships. Pearl has become a new highlight of jewelry retail terminal consumption.
3.2.3 Zhuji held the 5th Xi Shi Cultural Festival and International Pearl Festival
October 30 ~ 31, the 5th Xi Shi Cultural Festival and the 8th China (International) Pearl Festival in Zhejiang Essence Well -known domestic and foreign companies and brand merchants will gather the capital of pearls to promote industrial development and enhance the recognition, influence and popularity of pearl products. This festival was co -sponsored by the China Jewelery and Jade Jewelry Industry Association, the Ministry of Land and Resources Jewelry Management Center, and the Zhuji Municipal People's Government. The eighth China (International) Pearl Festival is the exchange platform for enterprises and businesses for enterprises and businesses. It is committed to guiding and promoting and serving the pearl industry, and promoting well -known enterprises and brand businesses to work together. The Pearl Festival in 2012 is different from the past. A pearl jewelry industry business promotion meeting called "Cooperation and Win -Winning, Creation of Jewelry Industry Beautiful Future" became the highlight of the event. Lakes will expand the sales market with the prosperity festival. Such a level of the scale of the level brings an excessive effect to the pearl enterprise. In addition to the huge orders, it is more important to build a long -term and stable connection with the in -depth understanding of the pearl enterprises in the exhibition. There are many potential customer resources.
3.3 Zhuji Pearl Industry Technology Innovation Service Platform was launched
In December 2010, the launching ceremony of Zhuji Pearl Industry Technology Innovation Service Platform in Zhejiang Province was held in East China International Jewelry City. The annual output of Zhuji City's pearls accounts for about 70%of the world's total freshwater pearl production, 80%of the country, and the clustering characteristics and high -end characteristics of the industry are very obvious. In order to further integrate innovation resources, strengthen scientific and technological research and development, and promote the improvement of the pearl industry innovation, in April 2010, the Provincial Department of Science and Technology approved the establishment of the Zhuji pearl industry technology innovation service platform in Zhejiang Province in Zhuji City. The development and demonstration promotion of new technologies and new products, with 15 current full -time scientific and technological service staff. In the first half of 2011, the trading volume of pearls in the Zhuji Mountain Lakes exceeded 500 tons, with a total transaction volume of 1.861 billion yuan, an increase of 2.1%year -on -year. The price of pearl balls rose 40%over the previous quarter. Products were sold to more than 50 countries and regions around the world. By August 2011, Zhuji City, Zhejiang Province implemented a series of support policies, increased investment, and invested 40 million yuan to set up a provincial pearl industry technology innovation service platform to carry out key technologies in common technologies. At the same time, actively guide enterprises to increase technical investment and improve product technology.
3.4 Zhuji Pearl Enterprise Realization of Banking Enterprises
September 2011, at the establishment of the SME Service Alliance of "Tiantian Business Daily · Huaxia Bank", and the signing of credit in Zhejiang Province Get supported by bank funds. Five companies signed with Huaxia Bank for credit to loans of 25 million yuan from Huaxia Bank by joint insurance loan. According to reports, this loan is mainly used for the acquisition of pearls. For pearl companies, after missed the purchase of the peak season, the hard work of the year is in vain. In the peak season Local procurement and acquisition. This kind of bank -enterprise docking effectively helps SMEs solve the problem of financing difficulties.
3.5 Jiangxi Wannian Reconstruction Tamsui Pearl Collection Processing Base
In June 2011, the research team formed by the Wannian County inspected the development of Zhejiang Pearl Industry. A great reference for reference. Combined with the specialties of Wannian County in the mid -to -high -end pearl breeding, the research team of Wannian County has established the theme ideas of vigorously integrating resources in Binhu area, building standardized pearl breeding demonstration bases, and supporting the development of leading enterprises. And launched the construction of the diversified jewelry market, strive to cultivate 3 to 5 powerful leading enterprises for 3 to 5 years, and build thousands of years into Jiangxi's important freshwater pearl distribution processing base.
4. Industrial integration already has the conditions
4.1 Give full play to cluster advantages to promote the healthy development of the industry
It, the number of freshwater pearl wholesale markets currently formed in my country are mostly raw materials and rough processing. The market positioning is single, which also exacerbates the mutual price and vicious competition between enterprises, resulting in the continuous decline in pearl prices. Excessive competition has made pearl breeding and wholesale. Although the wholesale market represented by Hongqiao is already actively introducing well -known brands, it has not changed the extensive profit model; the level of small profitability has gradually pushed the development of the pearl industry to deepen, and industry integration is imperative.
4.1.1 Determine the differentiated positioning of the cluster to achieve competition and cooperation of freshwater pearl clusters
This in my country's freshwater pearl industry has obvious clustering characteristics, such as the "Freshwater Pearl Industry Cluster of the Lake in the Mountains" and other local industrial clusters The products of each cluster have their own focus, but there are only competition between these clusters and no cooperation. Therefore, in order to promote the development of freshwater pearls in my country, differentiated positioning can be carried out between this cluster. For example, the hits of the freshwater pearl industry cluster of the mountains and lakes are mainly high -end pearl brands. Other clusters can find accurate differentiation positioning. In this way, a certain complementary relationship can be formed between multiple clusters, and a wide range of cooperation can be carried out accordingly, so as to form a joint interactive effect between strong clusters.
4.1.2 Reshape the domestic image of freshwater pearls, and start the domestic market of freshwater pearls
The international sales of freshwater pearls in my country account for 80%, and domestic consumption is seriously insufficient. On the one hand, the reason is that the freshwater pearls in the domestic market are mostly low -grade pearls and a single style, which has damaged the domestic image of freshwater pearls to a certain extent; on the other hand, due to the domestic propaganda of freshwater pearls in China, people have not formed consumption consumption. The enthusiasm of freshwater pearls. Tamsui pearl breeding and processing companies have lost huge domestic consumer markets. With the continuous and rapid growth of my country's national economy and the continuous improvement of living standards in the people, people's demand for beautifying life and healthy life is getting higher and higher. Pearl companies should strive to reshape the domestic image of freshwater pearls and open up huge potential freshwater pearls. market.
4.1.3 To achieve continuous upgrading, we must adjust the status of their own participation in the global value chain
First of all, the pearl industry cluster should continue to maintain and enhance the connection and interaction with the global developed cluster. Informal connecting the network to grasp the dynamics of global industrial changes. While actively using external resources, digging its own endogenous factors, changing its own organization and embedding mode in the value chain in a proactive way, and avoiding excessive dependence on other links of the value chain. At the same time, the cluster should strengthen the dialogue with other global economic acts, and actively participate in the construction of the international industrial system and industrial standards. Provide a fair and fair international competitive environment for the upgrading of the global value chain in the country. In addition, China's local freshwater pearl cluster should strengthen the system and cultural environment of domestic clusters, reduce the generation of opportunism, and provide good institutional cultural environment for the maintenance and creation of values. On this basis, the space for ensuring value realization is not further squeezed by the vicious competition between local clusters, thereby accumulating the power of the local cluster re -positioning in the value chain. At the same time, local governments, industry associations, scientific research, and intermediaries can assist enterprises to open the external connection channel between local clusters. Relying on the endogenous advantages of their respective regions, find their own segmented market opportunities in the global market, change their positions and organizational methods embedded in the value chain, and realize diversification of domestic clusters in the global value chain. The homogeneous competition of multi -cluster mode is complementary to heterogeneity and drives the continuous upgrade of the cluster.
4.2 Establishing benchmarking enterprises, deepening professionalism
If according to the rules of the pearl industry, pearl products itself can be divided into three categories: one is jewelry -level luxury goods; Pearls are designed as fashion accessories, crafts, etc. The third is the extension of pearls, such as cosmetics, beauty products, etc. The current way of operating most pearl companies is to export pearls as raw beads, or to make pearls into pharmaceutical health products, cosmetics, etc. through simple deep processing. Essence These factors also constitute the phenomenon that the local pearl farming is not quality, and the high yield is not high.
The pearl, as an excellent national industry in my country, how to grow up healthily and effectively participate in international competition is a common proposition facing Chinese pearl companies. Heng Deson, a master of strategic issues internationally renowned, believes: "Any competitors who want to survive for a long time to survive All must be established by forming differentiation to overwhelm the unique advantages of all other competitors. It is the essence of the long -term strategy of the company. " Professional operations have become increasingly clear. Today, the pearl companies in Yamashita Lake Town have bred a proud leading company in various fields: in the field of pearls and jewelry, Ruans Ruan Shigang's well -known Pearl is well -known internationally, and was selected by the State Council for the CPC Central Committee Senior delegation. Become the only jewelry product that has won this award. In the field of pearl extension products, Changsheng Bird Company is the world's first company to prepare pearl powder in pure physical methods. Patent. In terms of superfractory Chinese medicinal materials, it is also ahead of China. The company was founded by Dr. Ruan Huajun in 2003. It is a group -type enterprise that integrates the research and development and sales of pearls and its extension products. It has a highly professional pearl -related beauty and health product manufacturer. It covers an area of ​​more than 33,000 square meters. At present, there are many auxiliary facilities such as pure water preparation workshops, two GMP factories, three outer packaging rooms, a comprehensive laboratory and warehouse. Changsheng bird products involve cosmetics, health products, food and medicines, and are one of the top ten pearl powder brands in China. It has become the first brand of pearl powder sales online. In order to "bring beauty and health to more people", the "online offline" combination of "online offline", offline, cooperate with OTC chain pharmacies, shopping mall department stores, and have their own specialty stores. Today, Changsheng Bird's products have been sold in nearly 20 countries and regions in the world, and are sold in nearly 3,000 "Neptune" pharmacies and Wal -Mart and other channels across the country. Online, the company has Taobao stores, official website and various distribution platforms. It is one of the few domestic companies that have successfully sold B2C sales in China.
5. End language
With the recovery of global economic recovery, the demand for major pearl consumer countries such as the United States and Japan will continue to rise. As China, as the hometown of pearls, the output of freshwater pearls has ranked first in the world. The inlaid production process has reached the world -class level, and the design capabilities of some companies have also been recognized by international buyers. At the same time, the three companies, "Ruan Shi", "Thousands of Foots", and "Belle" from Zhuji, Zhejiang, Zhejiang, were awarded the title of Chinese brand -name product, marking that the brand awareness of pearl companies in my country is constantly strengthening. Pearls The quality of the product is also improved simultaneously. These, we can all be regarded as a new starting point for the Chinese pearl industry to be high, fine, sharp, and excellent.
As the pearl industry chain continues to extend and upgrade, the demand for the pearl market continues to expand, while we foresee that the Chinese pearl jewelry will be rising, we also have the pressure of the entire jewelry industry. To grab the market in the hands of jewelery such as diamonds and gold, we must stand at the high trend of strategy, the characteristics of deep digging culture, the quality of the inside, and the image of the outer tree. Strategic track.
This pearl companies in China must be global. Entrepreneurs themselves must broaden their business vision, adjust the ecological layout, carefully study the development trend of world pearl products, and strive to grasp the pulse of the world pearl market. To allocate resources, do some targeted, first seek the "strong" of the brand, then find the "big" of scale, dig the "deep" of culture first, and then broadcast the global "wide". The "male" is short -term as the famous international pearl brand. To make Chinese pearls into jewelry that can show their self -respecting identity, it is necessary to focus on the cultural heritage of Chinese pearls, interpret the pearl culture based on the full use of historical connotations, adapt to the trend of the times, discover the new psychological psychology of consumers need. Based on the pearl culture, it integrates the breath of the times and the company's concept, forms the unique brand connotation of pearl companies, and achieves the charm of naturalness.
The president of the International Jewelry Alliance Cavalri predicts that by 2050, China will replace the United States to become the world's largest jewelry consumer. However, he also pointed out that the current jewelry market in China lacks the ISO standard assessment system, which also includes standards including gems and pearls. "The lack of standards and integrity is the main reason why Chinese consumers are hesitant to buy jewelry," Cavali said.
The pearl enterprise in China should strengthen its strategic thinking, and through "technical leading", "brand value", "geographical advantages", "organizational culture", "talent advantages", "channel innovation", "public relations advantages", "public relations advantages" For the series of strategic means, accelerate the establishment of the technical standards of pearl industry, and seize the high point of the industrial system; focus on refining pearl culture, establish brand characteristics, carefully plan brand communication, further expand domestic and international markets, increase professional cooperation, improve cluster levels, and finally pass the capital through capital. Power, realize the comprehensive upgrade of the gem industry and the comprehensive take -off of the national pearl industry.