2 thoughts on “What is the trend of the cosmetics industry in the post -epidemic era?”
Marlene
After 2010, the development of cosmetics in my country has entered the development stage of "the rise of domestic goods". In 2020, the impact of the epidemic has led to the closure of many offline stores, but my country's cosmetics market online attention is not reduced. Skin care products and perfumes have become the highest online product. Essence According to statistics, the size of my country's cosmetics market in 2020 has reached 472.635 billion yuan, and it is expected that my country's cosmetics market size will reach nearly trillion yuan in 2026. The main listed companies in the industry: Shanghai Jiahua (300203), Personia (603605), Marumei (603983), Lafang Jiahua (603630), Perfect Diary (YSG) Core data of this article: Douyin Douyin: Douyin Play data, heat index, market scale data 1, Chinese cosmetics market development enters the "rise of domestic goods" stage It has achieved unprecedented achievements. China's cosmetics market is the largest emerging market in the world. In just over 20 years, the Chinese cosmetics industry has been from small to large, from weak to strong, from simple and bars to technology -leading and group operations. The scale of the scale, very vibrant and vibrant. In 1931, my country's first domestic brand and Baique Antelope was established, but due to the economic system, my country's cosmetics industry has developed slowly. Until the 1990s, under the promotion of reform and opening up, my country ’s cosmetics brands officially started. However, while the national gate was opened, foreign brands also poured into China, and local brands were in weakness. Until the popularity of the Internet, the rise of e -commerce, new marketing such as variety shows and social media, my country's local brands seized the opportunity to break the rise. 2. During the epidemic period, cosmetics's attention does not decrease. Great growth, cosmetics have continued to pay attention to. Taking the Douyin platform as an example, the average daily playback volume of Douyin beauty short video in 2020, an increase of 67%year -on -year; the average daily release of more than 750,000, an increase of about 114%year -on -year; A year -on -year increase of about 36%. 3, skin care products and perfumes become hot spots In data published according to micro -hot spots, skin care and perfume in 2021 are cosmetics mainly focusing on subdivided products. The entire network heat index is 82.53 and 67.53, respectively. 4, the market size of the market in 20120 exceeded 70 billion US dollars accompanied by the continuous development of my country's economy and the continuous improvement of residents' income levels. Under the development of European, American, and Japanese and Korean cosmetics companies, domestic consumers from domestic consumers Cosmetic consumption concepts have gradually increased, and the size of the domestic cosmetics market has expanded rapidly. From 2011 to 2020, the market size of cosmetics in my country showed an increasing trend year by year. The market size in my country increased from US $ 33.177 billion in 2011 to US $ 73.203 billion in 2020, with a compound growth rate of about 9.22%. 2020 epidemic has become a relatively large shadow on the overall economics. In this environment, the size of the cosmetics market can still maintain a positive growth rate of 6.83%, which fully reflects the infinite potential of my country's cosmetics market in the future. 5, the market size of the market in 20126 may be nearly $ 150 billion Integration, my country's cosmetics market has a large potential in the future and the market size is large. It is expected that in the next five years Important position. With the rapid recovery and continued growth of my country's economy, my country has become the world's most potential cosmetics market. In the promotion of real-time beauty demand, my country's cosmetics consumer market may continue to grow. In 2026, my country's cosmetics market size will reach US $ 141.638 billion, and the compound growth rate of about 11%in 2011-2026 will be about 11%. It data refer to the "Analysis Report of the Market Demand Forecast and Investment Strategic Planning of the Chinese Cosmetics Industry" of the Foresight Industry Research Institute.
The epidemic has a great impact on the consumption behavior and consumption attitude of the public. Before the epidemic, the effects, ingredients, brands, service experiences, and endorsements are the main factors for considering purchase of online people. At present, the epidemic, health, safety, expert opinions, and fear of uncertainty have become more reasons for consumption. The test of the epidemic has made the importance of material wealth in values rapidly declined, accompanied by the flood, the foreign epidemic and international situation have become severe, and consumers' psychology is more conservative and rational. At the same time, the epidemic suddenly drove Chinese consumers' pursuit of quality life. People know how to cherish their current life, look forward to enjoying life and pursuing beauty, and try new things. At the same time, it will pay more attention to environmental protection than before the epidemic, and gratitude. The loneliness of the backlog of the epidemic and the backlog of isolation will usher in a huge release in the post -epidemic era. With the release of online social demand such as short video and live broadcasts, various industries have rely on the live broadcast platform to test water to start laying their own digital transformation roads. In the post -epidemic era, the live broadcast e -commerce model has been transformed from the original self -rescue method to the standard line of corporate layout today. In the beauty industry, live broadcasts as online purchasing channels show a high mention rate among consumers in various cities, and the penetration rate among low -level cities is higher.
After 2010, the development of cosmetics in my country has entered the development stage of "the rise of domestic goods". In 2020, the impact of the epidemic has led to the closure of many offline stores, but my country's cosmetics market online attention is not reduced. Skin care products and perfumes have become the highest online product. Essence According to statistics, the size of my country's cosmetics market in 2020 has reached 472.635 billion yuan, and it is expected that my country's cosmetics market size will reach nearly trillion yuan in 2026.
The main listed companies in the industry: Shanghai Jiahua (300203), Personia (603605), Marumei (603983), Lafang Jiahua (603630), Perfect Diary (YSG)
Core data of this article: Douyin Douyin: Douyin Play data, heat index, market scale data
1, Chinese cosmetics market development enters the "rise of domestic goods" stage
It has achieved unprecedented achievements. China's cosmetics market is the largest emerging market in the world. In just over 20 years, the Chinese cosmetics industry has been from small to large, from weak to strong, from simple and bars to technology -leading and group operations. The scale of the scale, very vibrant and vibrant.
In 1931, my country's first domestic brand and Baique Antelope was established, but due to the economic system, my country's cosmetics industry has developed slowly. Until the 1990s, under the promotion of reform and opening up, my country ’s cosmetics brands officially started. However, while the national gate was opened, foreign brands also poured into China, and local brands were in weakness. Until the popularity of the Internet, the rise of e -commerce, new marketing such as variety shows and social media, my country's local brands seized the opportunity to break the rise.
2. During the epidemic period, cosmetics's attention does not decrease. Great growth, cosmetics have continued to pay attention to. Taking the Douyin platform as an example, the average daily playback volume of Douyin beauty short video in 2020, an increase of 67%year -on -year; the average daily release of more than 750,000, an increase of about 114%year -on -year; A year -on -year increase of about 36%.
3, skin care products and perfumes become hot spots
In data published according to micro -hot spots, skin care and perfume in 2021 are cosmetics mainly focusing on subdivided products. The entire network heat index is 82.53 and 67.53, respectively.
4, the market size of the market in 20120 exceeded 70 billion US dollars
accompanied by the continuous development of my country's economy and the continuous improvement of residents' income levels. Under the development of European, American, and Japanese and Korean cosmetics companies, domestic consumers from domestic consumers Cosmetic consumption concepts have gradually increased, and the size of the domestic cosmetics market has expanded rapidly. From 2011 to 2020, the market size of cosmetics in my country showed an increasing trend year by year. The market size in my country increased from US $ 33.177 billion in 2011 to US $ 73.203 billion in 2020, with a compound growth rate of about 9.22%.
2020 epidemic has become a relatively large shadow on the overall economics. In this environment, the size of the cosmetics market can still maintain a positive growth rate of 6.83%, which fully reflects the infinite potential of my country's cosmetics market in the future.
5, the market size of the market in 20126 may be nearly $ 150 billion
Integration, my country's cosmetics market has a large potential in the future and the market size is large. It is expected that in the next five years Important position. With the rapid recovery and continued growth of my country's economy, my country has become the world's most potential cosmetics market.
In the promotion of real-time beauty demand, my country's cosmetics consumer market may continue to grow. In 2026, my country's cosmetics market size will reach US $ 141.638 billion, and the compound growth rate of about 11%in 2011-2026 will be about 11%.
It data refer to the "Analysis Report of the Market Demand Forecast and Investment Strategic Planning of the Chinese Cosmetics Industry" of the Foresight Industry Research Institute.
The epidemic has a great impact on the consumption behavior and consumption attitude of the public. Before the epidemic, the effects, ingredients, brands, service experiences, and endorsements are the main factors for considering purchase of online people. At present, the epidemic, health, safety, expert opinions, and fear of uncertainty have become more reasons for consumption. The test of the epidemic has made the importance of material wealth in values rapidly declined, accompanied by the flood, the foreign epidemic and international situation have become severe, and consumers' psychology is more conservative and rational.
At the same time, the epidemic suddenly drove Chinese consumers' pursuit of quality life. People know how to cherish their current life, look forward to enjoying life and pursuing beauty, and try new things. At the same time, it will pay more attention to environmental protection than before the epidemic, and gratitude. The loneliness of the backlog of the epidemic and the backlog of isolation will usher in a huge release in the post -epidemic era. With the release of online social demand such as short video and live broadcasts, various industries have rely on the live broadcast platform to test water to start laying their own digital transformation roads. In the post -epidemic era, the live broadcast e -commerce model has been transformed from the original self -rescue method to the standard line of corporate layout today. In the beauty industry, live broadcasts as online purchasing channels show a high mention rate among consumers in various cities, and the penetration rate among low -level cities is higher.