Pay content for time limit to check for freenAnswer, professional knowledge and skills. Whether it is to find a customer or a transaction customer, professional knowledge and skills are needed. It requires methods and information. It needs to be a professional to better solve the customer's problems and master more knowledge and skills. 2. Precise positioning. Knowing what kind of target customers are, what characteristics they have, what kind of needs and ideas do they have. When looking for customers, I know where to start. 3. Cooperate with some channels or organizations to share customer resources. Regardless of whether it is lubricating oil sales or other sales, to find more customers, you still need to learn to borrow, cooperate with some organizations and channels to share customer resources, and obtain customer support. 4. Use traditional ways to sell and find customers. For example, take the street sweeping method to distribute single pages to find more potential customers. Although it is slow, it will also accumulate a lot of experience, and some customers can accumulate. 5. With the help of the Internet, it is necessary to use the combination of online and offline to find customers. No matter what product and service content, it is necessary to do some publicity and promotion before finding customers. 6. Go out and participate in some exhibition activities in the industry. On the one hand, expand the brand's
I. Channel level: From the level of manufacturers to terminal customers, it is divided into zero, first, secondary zero -level channel: Enterprise directly sells products and sells to end customers. It -level channels: Enterprises sell products to dealers or integrators, dealers or integrated vendors to sell products to end customers. It -level channels: Enterprises choose the province or nationwide agent, develop regional distributors from the general agent, and then sell them to end customers. . The width of the channel: The number of middlemen at the same level is divided into exclusive, selection and dense: The intensive distribution: use dealers to sell products as much as possible. S selection of distribution: one or more, but not for all dealers who are willing to distribute to sell products. Exclusive distribution: Only one dealer is used to sell products in a certain area. . The advantages and disadvantages of various lubricating oil marketing channel models: This no ten -dollar lubricant marketing channel model, enterprises must balance the maximum sales, minimum costs and channel effects of the channels, to balance them. Design the most suitable lubricating oil marketing channel model for the company. In fact, the lubricating oil marketing channel model is affected by the following six factors: 1, customer (1) high order frequency, long channels, low ordering frequency, short channels should be adopted, and short channels should be adopted. Essence (2) Technical service requirements. Low long channels should be adopted, technical service requirements are high, and short channels should be adopted. 2, product (1) The product structure is simple. It is advisable to adopt long channels, the product technology is complicated, and short channels should be adopted. (2) The product weight is light, long channels should be adopted, product weight, and short channels should be adopted. (3) Some products cannot be sold directly. 3, manufacturer (1) The manufacturer enters the market for a short time, and it is advisable to use exclusive distribution. It takes a long time and should be selected for distribution. Enterprises have just entered the new market, do not understand market conditions, and their sales power is also very weak. It is not capable of controlling offline channels. Exclusive may be the best choice. (2) The manufacturer's strength is weak. It is advisable to use exclusive distribution and strong strength. It should be selected for distribution. The ability of the company's brand, influence, capital strength, and management channels will directly affect the design of channels. For example, big manufacturers find small dealers and find a number of; and small manufacturers are looking for only one of big dealers. 4, dealer (1) The dealer has strong strength. It is advisable to use exclusive distribution, weak strength, and should be selected for distribution. Many manufacturers set up branch offices, although there are channels for sinking and controlling the market, but also related to the general agent that can not be found in the local area and can provoke a large appointment. In the end Essence (2) Dealer wish. Many manufacturers cannot attract middlemen, so they have to adopt a direct sales method. The so -called "inverted channels" can be used to drive channels by reverse. First do direct sales to gradually increase their influence, attract dealers to join, and finally change to the mode of distribution. 5, competitors' lubricating oil marketing channel model The two types of lubricating oil marketing channel models one is to follow competitors' strategies, and the other is to avoid competitors' strategies. The former is to copy the lubricating oil marketing channel model of competitors; the latter avoids its busyness and does the opposite, using completely different lubricating oil marketing channel models. 6, environment In general, the more developed the economy, the higher the distribution density, but in addition to whether the lubricating oil marketing channel model is related to whether the local economy is developed, it must also consider the characteristics and concentration of the industry Essence
It is recommended to recommend to the owner of the car, or the master who repair the car. You can give some rich gifts and red envelopes, or dividends
Pay content for time limit to check for freenAnswer, professional knowledge and skills. Whether it is to find a customer or a transaction customer, professional knowledge and skills are needed. It requires methods and information. It needs to be a professional to better solve the customer's problems and master more knowledge and skills. 2. Precise positioning. Knowing what kind of target customers are, what characteristics they have, what kind of needs and ideas do they have. When looking for customers, I know where to start. 3. Cooperate with some channels or organizations to share customer resources. Regardless of whether it is lubricating oil sales or other sales, to find more customers, you still need to learn to borrow, cooperate with some organizations and channels to share customer resources, and obtain customer support. 4. Use traditional ways to sell and find customers. For example, take the street sweeping method to distribute single pages to find more potential customers. Although it is slow, it will also accumulate a lot of experience, and some customers can accumulate. 5. With the help of the Internet, it is necessary to use the combination of online and offline to find customers. No matter what product and service content, it is necessary to do some publicity and promotion before finding customers. 6. Go out and participate in some exhibition activities in the industry. On the one hand, expand the brand's
I. Channel level: From the level of manufacturers to terminal customers, it is divided into zero, first, secondary
zero -level channel: Enterprise directly sells products and sells to end customers.
It -level channels: Enterprises sell products to dealers or integrators, dealers or integrated vendors to sell products to end customers.
It -level channels: Enterprises choose the province or nationwide agent, develop regional distributors from the general agent, and then sell them to end customers.
. The width of the channel: The number of middlemen at the same level is divided into exclusive, selection and dense:
The intensive distribution: use dealers to sell products as much as possible.
S selection of distribution: one or more, but not for all dealers who are willing to distribute to sell products.
Exclusive distribution: Only one dealer is used to sell products in a certain area.
. The advantages and disadvantages of various lubricating oil marketing channel models:
This no ten -dollar lubricant marketing channel model, enterprises must balance the maximum sales, minimum costs and channel effects of the channels, to balance them. Design the most suitable lubricating oil marketing channel model for the company.
In fact, the lubricating oil marketing channel model is affected by the following six factors:
1, customer
(1) high order frequency, long channels, low ordering frequency, short channels should be adopted, and short channels should be adopted. Essence
(2) Technical service requirements. Low long channels should be adopted, technical service requirements are high, and short channels should be adopted.
2, product
(1) The product structure is simple. It is advisable to adopt long channels, the product technology is complicated, and short channels should be adopted.
(2) The product weight is light, long channels should be adopted, product weight, and short channels should be adopted.
(3) Some products cannot be sold directly.
3, manufacturer
(1) The manufacturer enters the market for a short time, and it is advisable to use exclusive distribution. It takes a long time and should be selected for distribution. Enterprises have just entered the new market, do not understand market conditions, and their sales power is also very weak. It is not capable of controlling offline channels. Exclusive may be the best choice.
(2) The manufacturer's strength is weak. It is advisable to use exclusive distribution and strong strength. It should be selected for distribution. The ability of the company's brand, influence, capital strength, and management channels will directly affect the design of channels. For example, big manufacturers find small dealers and find a number of; and small manufacturers are looking for only one of big dealers.
4, dealer
(1) The dealer has strong strength. It is advisable to use exclusive distribution, weak strength, and should be selected for distribution. Many manufacturers set up branch offices, although there are channels for sinking and controlling the market, but also related to the general agent that can not be found in the local area and can provoke a large appointment. In the end Essence
(2) Dealer wish. Many manufacturers cannot attract middlemen, so they have to adopt a direct sales method. The so -called "inverted channels" can be used to drive channels by reverse. First do direct sales to gradually increase their influence, attract dealers to join, and finally change to the mode of distribution.
5, competitors' lubricating oil marketing channel model
The two types of lubricating oil marketing channel models one is to follow competitors' strategies, and the other is to avoid competitors' strategies. The former is to copy the lubricating oil marketing channel model of competitors; the latter avoids its busyness and does the opposite, using completely different lubricating oil marketing channel models.
6, environment
In general, the more developed the economy, the higher the distribution density, but in addition to whether the lubricating oil marketing channel model is related to whether the local economy is developed, it must also consider the characteristics and concentration of the industry Essence