5 thoughts on “How to do the second type of e -commerce”
Betty
Making second -class e -commerce is roughly divided into three pieces: 1. Selected goods and picking goods. In my opinion, the first choice should be the first step and the most important step for the second -class e -commerce. If the selection is not good, it will not only consume the funds, but also it is difficult to become explosives when it is put. First of all, you must choose a data platform with a large amount of data and accurate updates to analyze the seasonal explosive products. For example, I have recently used [Multi -Fangyun]. In the product sales volume, you can clearly see the hot -selling products today or in recent days. They almost meet these two characteristics. The functions are just needed and seasonal. and you will find that the sales volume of the goods will find that most of the products with high sales belong to clothing underwear and home daily use. Such products are more likely to become explosive models. There are many platforms, 1688 or Youzan Mall, or the manufacturer can send it on behalf of them. 2. Select the media. There are many choices for the media. One of the choices for the media is that the product that fits its own is high, high exposure. At present, Douyin, headlines, wide points, etc., because these platforms live very high, the products will be sold better. However, the distribution of people in different platforms is also different. For example, the people aged 20-35 are higher, and people aged 30-45 on the headlines are higher. Selective placement according to your own products. What is more troublesome is the beginning of the initial account opening. The requirements of different platforms are different, and the requirements for different products are different. 3. The biggest difference between the selection of second -class e -commerce and the first type of e -commerce in the courier is that it is carried out. Essence
In fact, about this issue, the second -class e -commerce information is very detailed. The e -commerce is where there is the Internet. As a representative platform for domestic e -commerce: Taobao, JD.com, Tmall, etc., has brought great changes to the convenience of the lives of Chinese people. Merchant. After so many years of Internet development, e -commerce models have also emerged endlessly, such as "second -class e -commerce"? . What is the second type of e -commerce? The two -type e -commerce is a direct -operated e -commerce. Dozens of media such as Phoenix Information. There are many introductions of the second -class e -commerce companies, and there are no more explanations here. . Why can two types of e -commerce make money and how big is the market? It look at two data first. As of April 2017, Alipay live 350 million, and WeChat monthly live 938 million. It is said that as of now, it has risen a lot. Obviously, Alipay users represent the mainstream groups of online payment in China, and 350 million monthly use households have supported online payment platforms such as Taobao, Tmall, Jingdong, and Vipshop. Then think about a question, the number of WeChat users compared with the number of Alipay users, who are the users who are different? The people who are using mobile Internet but not online shopping. Do you feel inexplicable, maybe you are by your side, such as your parents, grandparents. They have the typical characteristics of the initial Internet users, do not trust online payment, have strong willingness to shop, and consume e -commerce consumption through the way of paying to pay. They are second -class e -commerce. OK, then think about the second question. What if these people start buying online? 350 million users have supported e -commerce platforms such as Tmall Taobao JD.com, and the consumer groups of this market several times will inevitably bring new e -commerce dividends. 2017 On November 30th, at the investment trend sharing conference of the "Investment Gas Visks" Innovation Workshop, 1.1 billion buyers in China were accurately divided into 3 waves: The first wave of buyers, PC, PC, The original residents of the Internet were the first wave of people who bought Apple and Xiaomi mobile phones. They could use the Internet and live in first -tier cities. There are many men. Open Taobao shop, Kaijing store, and Baidu bidding because of this wave of people rich. (Outbreak of 2013-2014) The second wave of buyers are young people in second- and third-tier cities. They rose from first-tier cities because of the popularity of domestic mobile phones such as OPPO and vivo. This wave of people has achieved an era of micro -business sales of over 100 million yuan. (2015-2016 outbreak) The third wave of buyers is the number of users over the age of 40 or more in the second, third, fourth-tier cities and the older users of the first-tier cities. WeChat gradually develops the habit of use, and is about to become a heavy user. It is a major opportunity for second -class e -commerce and direct e -commerce. (2017-2019 outbreak) . How to do second-class e-commerce? 1, selection: What product is easy to sell? Just need products and consumption upgrade products! Moly -needed products such as policy control, functional cosmetics, health products, etc. are difficult to review. Most of the currently invested products are consumer upgrades, such as some practical products, such as fitness equipment, air -conditioning fan, mobile phone, shoes, etc.: 2, account opening Who to find an account?可以找当地的投放平台的总代理进行投放，必要的情况下可以去找渠道商进行开户；rn3、进货rn其实二类电商能有效的去抓取一个：信息差， The products we want to place on the platform can actually be obtained at low prices on 1688. For example, the fitness equipment we mentioned just now: In the start of the advertisement in the early stage, it is not necessary to buy it. You can open the advertisement first, see how much consumption a day is, how many orders can be generated in a day, and you can also have time to order after ordering according to the situation. If the effect is very bad, then change to another product and continue to run; 4, delivery For the problem of delivery, because most of the second -class e -commerce companies are done through the form of goods and payment, so it is important to choose express delivery, but it is also important to choose a courier. To choose according to the actual situation, I will tell you the two recommended courier companies and high -quality conditions: SF: advantage: good service, fast speed, service fee 1%, monthly delivery fee, first -time courier fee 20%off is the relatively high logistics cost; Jingdong Logistics: Advantage: Service fee: 1%, T 3 (the fastest of the industry within three working days after the collection) Price tickets; there are also special pages introduction on this second -class e -commerce information. The two -type e -commerce sector has been crazy for a few years. Many people have achieved many people in this trip, and many people have become cannon fodder. There is still a chance to seize a place in the field of e -commerce.
Pay content for time limit to check for freenAnswer, please wait a little bitnThe prospects of the second category of e -commerce 1. The main consumer group of the two -type e -commerce in the market size is the second, third and fourth -tier population and even the rural residents. Pay. According to relevant data, the number of Chinese netizens reached 1.011 billion, and the monthly survival volume of the two payment giants, Alipay and WeChat, was 710 million and 1.2 billion, respectively. Relevant sources disclosed that 1.09 billion people opened and used WeChat every day. From the monthly living volume gap between the number of netizens and Alipay and WeChat, it can be seen that many people who use WeChat do not have the habit of spending on platforms such as Taobao and Tmall. E -commerce is aimed at this type of population, which can imagine how broad the market space is.n2. There are two elements that operate the second -class e -commerce platform at a high return rate, one is to buy traffic, and the other is to make the floor -to -ceiling page conversion. The method of paying for traffic is divided into paid and paid by the conversion rate. Okay, the cost of each order will be reduced accordingly. Two types of e -commerce companies are different from the two short video platforms that need to raise powder to suck powder and re -realize. They are also different from Taobao, JD, Tmall and other platforms. Or form a brand effect, from the beginning to the end of the transaction to the end of the transaction only [Buy traffic-do landing page display-push the product to those in need-customers buy-logistics repayment-transaction completion], the realization cycle, the realization cycle Short and simple. According to relevant data, the ROI (investment return rate) of the second -class e -commerce company reached 3.71, the lowest time was 1.56, and the maximum ROI of Douyin was 1.5nHope you like itnMore 2nBleak
The second -class e -commerce business was limited to male products. Of course, the signing of men's products is generally high, but now there are many women's products that have curve overtaking. The major direction of the second -class e -commerce selection must be a wider category of menswear, men's shoes, and men's bags, but it is not these categories that often make money (excluding 17 years ago). A series of niches such as telescope, old flower mirror, toolbox, mosquito -extinguishing lamp, etc., or the necessities of the conventional sense, are all bursting. Even the more niche collections, Longquan Sword, high -end porcelain and other high -premium products, all made the water. Therefore, when choosing it, it is not only the product itself, but the product selling point. Analyze the more successful selection, telescope. Such products are not commonly used in life, and it can even be said that there are not many people who take the initiative to search on Taobao. But why can it be sold so well? Because it sells desire. Forbidden to peep such as advertising words, the biggest selling point of the product is TK, the threshold of 99 or 199 is not high for the insignificant man, and it is right. Besides, the mosquito -extinguishing lamp is compared with the seasonal products, but there are many products in the season, but it is running alone. Because such products are sold, mosquito bites are annoying, mosquito coils are poisonous, and fear comes. OK, this matter is also appropriate. To sum up, selecting products still need to seize consumer psychology and find directions, not products. Hope to be useful, pure personal point of view. With the opportunity to communicate privately, we have done a long time in the optimization of second -class e -commerce services. Now the main services are mainly used to buy merchants and new media advertising promotion. Penguin Lu Yanba Baba Sanba Baba 30
First of all, you must determine your supply, what kind of product is going to sell, and logistics. The second -class e -commerce buyer is originally impulsive consumption. The logistics speed must be fast. The buyer may not have that after that heat.
In the order of your product, what order system is used, and the next step is to find promotion channels. Now running the second type of e -commerce is good. And headlines are vibrato. The commercialization time of headlines is relatively early, and the cost of promotion is slightly higher, and the promotion of second -class e -commerce needs to pay the deposit. Douyin is more suitable for products that run high, and the quality requirements for short video materials are also relatively high. Kuaishou started commercialization in 2019. The cost of advertising during traffic dividend periods is lower. The fast -moving old iron likes cheap and practical products. The requirements for video materials are not very high, and the real earth is the best. It to reduce the cost of promotion, it is best to follow the product and master the first -hand information. At present, the short video platform is good to push, and the chance of explosive models will be much higher. The most important thing is to find the supply in time. If you don't understand, just ask me.
Making second -class e -commerce is roughly divided into three pieces: 1. Selected goods and picking goods. In my opinion, the first choice should be the first step and the most important step for the second -class e -commerce. If the selection is not good, it will not only consume the funds, but also it is difficult to become explosives when it is put. First of all, you must choose a data platform with a large amount of data and accurate updates to analyze the seasonal explosive products. For example, I have recently used [Multi -Fangyun]. In the product sales volume, you can clearly see the hot -selling products today or in recent days. They almost meet these two characteristics. The functions are just needed and seasonal.
and you will find that the sales volume of the goods will find that most of the products with high sales belong to clothing underwear and home daily use. Such products are more likely to become explosive models. There are many platforms, 1688 or Youzan Mall, or the manufacturer can send it on behalf of them.
2. Select the media. There are many choices for the media. One of the choices for the media is that the product that fits its own is high, high exposure. At present, Douyin, headlines, wide points, etc., because these platforms live very high, the products will be sold better. However, the distribution of people in different platforms is also different. For example, the people aged 20-35 are higher, and people aged 30-45 on the headlines are higher. Selective placement according to your own products. What is more troublesome is the beginning of the initial account opening. The requirements of different platforms are different, and the requirements for different products are different.
3. The biggest difference between the selection of second -class e -commerce and the first type of e -commerce in the courier is that it is carried out. Essence
In fact, about this issue, the second -class e -commerce information is very detailed.
The e -commerce is where there is the Internet. As a representative platform for domestic e -commerce: Taobao, JD.com, Tmall, etc., has brought great changes to the convenience of the lives of Chinese people. Merchant. After so many years of Internet development, e -commerce models have also emerged endlessly, such as "second -class e -commerce"?
. What is the second type of e -commerce?
The two -type e -commerce is a direct -operated e -commerce. Dozens of media such as Phoenix Information. There are many introductions of the second -class e -commerce companies, and there are no more explanations here.
. Why can two types of e -commerce make money and how big is the market?
It look at two data first. As of April 2017, Alipay live 350 million, and WeChat monthly live 938 million. It is said that as of now, it has risen a lot. Obviously, Alipay users represent the mainstream groups of online payment in China, and 350 million monthly use households have supported online payment platforms such as Taobao, Tmall, Jingdong, and Vipshop. Then think about a question, the number of WeChat users compared with the number of Alipay users, who are the users who are different?
The people who are using mobile Internet but not online shopping. Do you feel inexplicable, maybe you are by your side, such as your parents, grandparents. They have the typical characteristics of the initial Internet users, do not trust online payment, have strong willingness to shop, and consume e -commerce consumption through the way of paying to pay. They are second -class e -commerce.
OK, then think about the second question. What if these people start buying online? 350 million users have supported e -commerce platforms such as Tmall Taobao JD.com, and the consumer groups of this market several times will inevitably bring new e -commerce dividends.
2017 On November 30th, at the investment trend sharing conference of the "Investment Gas Visks" Innovation Workshop, 1.1 billion buyers in China were accurately divided into 3 waves:
The first wave of buyers, PC, PC, The original residents of the Internet were the first wave of people who bought Apple and Xiaomi mobile phones. They could use the Internet and live in first -tier cities. There are many men. Open Taobao shop, Kaijing store, and Baidu bidding because of this wave of people rich. (Outbreak of 2013-2014)
The second wave of buyers are young people in second- and third-tier cities. They rose from first-tier cities because of the popularity of domestic mobile phones such as OPPO and vivo. This wave of people has achieved an era of micro -business sales of over 100 million yuan. (2015-2016 outbreak)
The third wave of buyers is the number of users over the age of 40 or more in the second, third, fourth-tier cities and the older users of the first-tier cities. WeChat gradually develops the habit of use, and is about to become a heavy user. It is a major opportunity for second -class e -commerce and direct e -commerce. (2017-2019 outbreak)
. How to do second-class e-commerce?
1, selection: What product is easy to sell? Just need products and consumption upgrade products!
Moly -needed products such as policy control, functional cosmetics, health products, etc. are difficult to review. Most of the currently invested products are consumer upgrades, such as some practical products, such as fitness equipment, air -conditioning fan, mobile phone, shoes, etc.:
2, account opening
Who to find an account?可以找当地的投放平台的总代理进行投放，必要的情况下可以去找渠道商进行开户；rn3、进货rn其实二类电商能有效的去抓取一个：信息差， The products we want to place on the platform can actually be obtained at low prices on 1688. For example, the fitness equipment we mentioned just now:
In the start of the advertisement in the early stage, it is not necessary to buy it. You can open the advertisement first, see how much consumption a day is, how many orders can be generated in a day, and you can also have time to order after ordering according to the situation. If the effect is very bad, then change to another product and continue to run;
4, delivery
For the problem of delivery, because most of the second -class e -commerce companies are done through the form of goods and payment, so it is important to choose express delivery, but it is also important to choose a courier. To choose according to the actual situation, I will tell you the two recommended courier companies and high -quality conditions:
SF: advantage: good service, fast speed, service fee 1%, monthly delivery fee, first -time courier fee 20%off is the relatively high logistics cost;
Jingdong Logistics: Advantage: Service fee: 1%, T 3 (the fastest of the industry within three working days after the collection) Price tickets; there are also special pages introduction on this second -class e -commerce information.
The two -type e -commerce sector has been crazy for a few years. Many people have achieved many people in this trip, and many people have become cannon fodder. There is still a chance to seize a place in the field of e -commerce.
Pay content for time limit to check for freenAnswer, please wait a little bitnThe prospects of the second category of e -commerce 1. The main consumer group of the two -type e -commerce in the market size is the second, third and fourth -tier population and even the rural residents. Pay. According to relevant data, the number of Chinese netizens reached 1.011 billion, and the monthly survival volume of the two payment giants, Alipay and WeChat, was 710 million and 1.2 billion, respectively. Relevant sources disclosed that 1.09 billion people opened and used WeChat every day. From the monthly living volume gap between the number of netizens and Alipay and WeChat, it can be seen that many people who use WeChat do not have the habit of spending on platforms such as Taobao and Tmall. E -commerce is aimed at this type of population, which can imagine how broad the market space is.n2. There are two elements that operate the second -class e -commerce platform at a high return rate, one is to buy traffic, and the other is to make the floor -to -ceiling page conversion. The method of paying for traffic is divided into paid and paid by the conversion rate. Okay, the cost of each order will be reduced accordingly. Two types of e -commerce companies are different from the two short video platforms that need to raise powder to suck powder and re -realize. They are also different from Taobao, JD, Tmall and other platforms. Or form a brand effect, from the beginning to the end of the transaction to the end of the transaction only [Buy traffic-do landing page display-push the product to those in need-customers buy-logistics repayment-transaction completion], the realization cycle, the realization cycle Short and simple. According to relevant data, the ROI (investment return rate) of the second -class e -commerce company reached 3.71, the lowest time was 1.56, and the maximum ROI of Douyin was 1.5nHope you like itnMore 2nBleak
The second -class e -commerce business was limited to male products. Of course, the signing of men's products is generally high, but now there are many women's products that have curve overtaking. The major direction of the second -class e -commerce selection must be a wider category of menswear, men's shoes, and men's bags, but it is not these categories that often make money (excluding 17 years ago). A series of niches such as telescope, old flower mirror, toolbox, mosquito -extinguishing lamp, etc., or the necessities of the conventional sense, are all bursting. Even the more niche collections, Longquan Sword, high -end porcelain and other high -premium products, all made the water. Therefore, when choosing it, it is not only the product itself, but the product selling point. Analyze the more successful selection, telescope. Such products are not commonly used in life, and it can even be said that there are not many people who take the initiative to search on Taobao. But why can it be sold so well? Because it sells desire. Forbidden to peep such as advertising words, the biggest selling point of the product is TK, the threshold of 99 or 199 is not high for the insignificant man, and it is right. Besides, the mosquito -extinguishing lamp is compared with the seasonal products, but there are many products in the season, but it is running alone. Because such products are sold, mosquito bites are annoying, mosquito coils are poisonous, and fear comes. OK, this matter is also appropriate. To sum up, selecting products still need to seize consumer psychology and find directions, not products. Hope to be useful, pure personal point of view. With the opportunity to communicate privately, we have done a long time in the optimization of second -class e -commerce services. Now the main services are mainly used to buy merchants and new media advertising promotion. Penguin Lu Yanba Baba Sanba Baba 30
First of all, you must determine your supply, what kind of product is going to sell, and logistics. The second -class e -commerce buyer is originally impulsive consumption. The logistics speed must be fast. The buyer may not have that after that heat.
In the order of your product, what order system is used, and the next step is to find promotion channels. Now running the second type of e -commerce is good. And headlines are vibrato. The commercialization time of headlines is relatively early, and the cost of promotion is slightly higher, and the promotion of second -class e -commerce needs to pay the deposit. Douyin is more suitable for products that run high, and the quality requirements for short video materials are also relatively high. Kuaishou started commercialization in 2019. The cost of advertising during traffic dividend periods is lower. The fast -moving old iron likes cheap and practical products. The requirements for video materials are not very high, and the real earth is the best.
It to reduce the cost of promotion, it is best to follow the product and master the first -hand information. At present, the short video platform is good to push, and the chance of explosive models will be much higher. The most important thing is to find the supply in time. If you don't understand, just ask me.